By: Ken Gardiner

Nintendo's agenda with the next generation in the console wars is to open their markets to non-gamers. This untapped demographic includes women of all ages and men over the age of 35. The Nintendo DS is a prime example of their strategy. Games like Nintendogs and the yet to be released Electroplankton utilize gameplay simplicity at a level that works seamlessly with the unconventional DS control scheme. These games are not intimidating, Nintendogs has you playing with puppies using a simple simulation style interface, and Electroplankton lets you create techno music by swirling amoeba-like creatures using the stylus. This simplicity can be enjoyed by people of all ages. It would appear that Nintendo took notice to the fact that women like to play touchscreen games and simple yet addicting online flash games via sites like Pogo.com. For the most part there are not an overwhelming number of women who play Unreal or Halo. When gaming does not involve intricate button combinations, shoulder buttons, etc., you can reach a wider audience. (MORE VIA LINK)