That's right, according to PlayStation chief Ken Kutaragi the PlayStation 3 price is a non-issue. At least in his eyes.

He points to evidence that suggests that when the original PS and the PS2 both came out they were "both 10,000 yen more than their competitors at launch. Yet they both sold to shortages."

This despite the fact that Many analysts feel the price is too high and will likely hurt Sony.

However, Kutaragi goes on to say "if you consider the PlayStation 3 a toy, then yes, it is an expensive toy. However, it is more than a toy. It is a PlayStation 3. And it is the only PlayStation 3. I hope that those who understand this will gladly purchase it."

I don't know. Toy or not, when you do look at the competition, why shell out big bucks to get a glorified Blu-ray player?